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Ekster® Journal | Ekster at TED '18
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For those who are not familiar, TED is a global community, welcoming people from every discipline and culture who seek a deeper understanding of the world, usually in the form of short, powerful talks.

Or in the simple words of an ex-TED speaker, Tim Urban:

"A TED Talk is a widely-distributed short film, except the only actor is my face and the only plot is me saying words out of my face and the only choreographer is my nervous pacing and awkward arm-flailing, and instead of a bunch of cuts and different shots and a long editing process, there’s just one do-or-die take, with no second chances."

Although TED organizes 1500+ smaller events per year, there is still one main annual TED week-long event in Vancouver, and at this event, for the first time ever they are bringing in a tech shop to feature products that highlight the theme "Age of Amazement". Ekster has been highlighted as a featured brand for this year's conference, in light of Ekster's first-ever solar powered smart wallets.

In collaboration with Ekster's retail partner b8ta, Ekster's smart trackable wallets are now showcased to thousands of visitors with the help of software-driver digital displays and trained expert staff allowing on-sight demos. This leather goods brand is famous for a variety of smart products designed for an efficient and secure everyday carry and is currently b8ta's best-seller at 9+ locations throughout the USA. They have optimized the traditional wallet to modern standards, integrating tracking technology and a revolutionary card-access mechanism to keep your valuables safe and speed up your day. 

In light of this honourable feature, we want to make sure you don't miss out on some must-see TED talks that may change your life:

1) How to tie your shoes - Terry Moore

Terry Moore found out he'd been tying his shoes the wrong way his whole life. In the spirit of TED, he takes the stage to share a better way.

2) Inside the mind of a master procrastinator - Tim Urban

In this hilarious and insightful talk, Urban takes us on a journey through YouTube binges, Wikipedia rabbit holes and bouts of staring out the window -- and encourages us to think harder about what we're really procrastinating on before we run out of time.

3) Do schools kill creativity? - Ken Robinson

Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity.

4) Why we do what we do - Tony Robbins

Tony Robbins discusses the "invisible forces" that motivate everyone's actions -- and high-fives Al Gore in the front row.

5) The thrilling potential of sixth-sense technology - Pranav Mistry 

At TEDIndia, Pranav Mistry demos several tools that help the physical world interact with the world of data -- including a deep look at his SixthSense device and a new, paradigm-shifting paper "laptop." In an onstage Q&A, Mistry says he'll open-source the software behind SixthSense, to open its possibilities to all. 


For those planning on visiting the TED2018 conference in Vancouver, make sure to come say hi and test out world's first trackable smart wallet! Here are the directions:


Olivier Momma

Founder | Head of Marketing


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