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Press Release 2020 | New Horizons
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Press Release 2020: New Horizons

Posted by Olivier Momma on

The world’s largest smart wallet brand, Ekster®, ventures into the world of carry goods with a line of new products designed to make life easier.

NEW YORK, NY, March 3rd, 2020 – They debuted the world’s first voice-activated smart wallet last year, a wallet that offers easy access to cards, RFID-blocking, and Crowd-GPS tracking, all wrapped in environmentally-certified leather. This year, the innovative Dutch brand is kicking things up a notch by executing its philosophy of time-saving design across a holistic range of products made to make everyday life easier. Ekster® have also recently acquired their first company, entering the luxury travel market with this bold move.

New Year, New Lines

The Modular Secretary
Ekster®’s first big release of 2020 was the Modular Secretary, a bi-fold wallet with a removable magnetic cardholder. The first of its kind, the Modular Secretary gives users greater flexibility and more options so they can customize what they carry, when they need it.

The Laptop Sleeve
Ekster® is also releasing their innovative new Laptop Sleeve in the coming quarter. Slim, streamlined and versatile: the Laptop Sleeve is the first case to hold all your daily essentials, without adding unnecessary bulk to carry.

The Key Holder
Due to be released later this year, the Ekster® Key Holder and Tracker are modern answers to help you keep all your keys organized, compact, and easy to access (as well as easy to find).

Smart Accessories
Ekster® has also developed a line of smart accessories for people on the go, offering smart solutions that fit neatly into their wallets or cases, such as the Tracker Card, Wireless Power Bank, iPhone cases, and more. The Tracker Card, made in partnership with Chipolo, also features distance alerts and location sharing now.

About Ekster

Ekster® creates time-saving designs for smarter living. With a collection of smart products designed for an efficient and secure everyday carry, they strive to safeguard your daily accessories with an eye for future trends. According to Olivier Momma, one of the founders, “wallets are not a thing of the future. Even ours. I imagine we’ll continue to double in size and stores, year on year, but I also think our business will be divided in segments.”

Adding on to this, Rick Scharnigg said,“particularly with our new products like the Key Tracker and Laptop Sleeve, we’re venturing into markets that we can use to expand our offerings in the coming years.” Since their first crowdfunding campaign three years ago, Ekster® has doubled in size every year and become the most-sold smart wallet worldwide. After raising 7000% of their initial goal and hitting the $1M first-year revenue mark, they have since grown to become the biggest smart wallet manufacturer in the world. Their products are available in over 50 stores worldwide, including Macy’s Herald Square, Selfridges and Dubai Mall.  

ABOUT THE AUTHOR


Olivier Momma

Founder | Head of Marketing





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